No, we're not becoming EUGs...

Let's get the elephant in the room cleared up first. PUGS are staying PUGS. Now with that out of the way, let's move onto what this post really is for. 

With the rebrand to Everpure, we have the opportunity to create distinct visual identities for PUG chapters. To ensure this is a truly community-driven process, we are requesting community members (YOU & your peers) create a mood board for your chapter. 

Here's the steps for doing this:

1. Request Input: Each chapter leader will be creating a post on your chapter's group discussion board requesting mood board inputs. These inputs must be received by April 30th, 2026 to be considered. If your chapter has not provided any inputs by the deadline, you will not receive a custom logo. 
   
   Note

       Don't have a chapter leader yet? Start the thread yourself! 
2. Research & Discussion within the chapter: Post in the discussion thread any inspiration you think should be included in the mood board. Conversation on the inclusion or exclusion of any elements is encouraged! Group consensus will govern what goes on the moodboards. 
3. Mood board creation: I will add all elements agreed on by each chapter to the mood board the first week of May. 
4. Approval: Mood boards will be sent back to each chapter for approval. (May 11-15)
5. Design: Moodboard will be submitted to the Brand team for design work. 
6. Reveal: New logos will be released this summer! 

Please review the attached PDF for further details and examples. 

I hope you all are as excited about this as I am! Let me know if you have any questions. 

-Bri