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09032026 - TechTalks Recap: Know Your Data and Trust Your AI 🤖
If you missed last week’s TechTalks, Ashish Gupta and I dug into a practical question many teams are working through right now: before you ask AI to make decisions with your data, do you really know what data you have, where it lives, and whether it can be trusted? The short answer is that AI-ready data needs more than a model and a prompt. It needs context. What you missed 👇 🔍 Start with visibility. Data is everywhere: business applications, file shares, email, SaaS platforms, cloud, and legacy systems. You cannot govern—or use—what you cannot see. 🏷️ Classify before you accelerate. Knowing which data is sensitive, stale, duplicated, or governed by a policy is foundational to making it safely available for AI use cases. 🧠Context makes AI more useful. A customer record, an invoice, an email, and a policy document can be related—but only when the data has the right semantic context. That is what helps AI produce relevant, explainable results. ✅ Turn insight into action. The goal is not to lock down every dataset. It is to prioritize the right actions: reduce risk, meet governance requirements, and make the right data available for the right AI initiative. One point that stood out for me: data intelligence is not just an AI conversation. It is a practical way to improve visibility, reduce exposure, and make better decisions across security, governance, and infrastructure teams. Watch on demand 🎥 Want to see the examples and hear the full conversation? Watch “Data Intelligence Impact: Know Your Data and Trust Your AI” on demand. The on-demand session is 58 minutes and covers how discovery, classification, context, and governance can help establish a trustworthy foundation for AI. If you are starting an AI initiative, a good first step is simple: get a clearer picture of your data landscape. From there, you can decide what to protect, what to govern, and what is ready to put to work. 💬 💬 What is the first data challenge your team needs to solve before moving an AI use case forward? Let us know!27Views3likes0CommentsAsk Us Everything Recap: Bringing Enterprise Storage Simplicity to Azure
What happens when you take the enterprise storage capabilities IT teams rely on and deliver them as a fully managed, Azure-native experience? That question was at the heart of our latest Ask Us Everything, focused on Everpure Cloud Azure Native for Azure VMs. And judging by the questions from attendees, storage admins and cloud practitioners are thinking beyond simply moving workloads to Azure. They’re asking how to get there without trading familiar enterprise capabilities for higher costs, more operational overhead, or another collection of storage tiers to manage. Everpure experts David Stamen, Nick Scuola, and Joe Houghes dug into those questions—and the conversation surfaced several useful takeaways. “Azure already has storage. What makes Everpure different?” Cloud storage can mean navigating different offerings, tiers, feature sets, and regional availability. Joe contrasted that with the enterprise storage model Everpure customers know: capabilities delivered consistently through the Purity OS, rather than requiring administrators to continually determine which storage option provides which feature. Everpure Cloud for Azure Native brings capabilities including thin provisioning, deduplication, compression, performance, and availability into an experience designed to operate natively as an Azure service. Customers can deploy and consume it through Azure Marketplace, and get benefits they’re used to with their on-prem Everpure, all without managing the underlying storage infrastructure themselves. That distinction matters: IT gets enterprise-grade block storage, without turning cloud storage into another infrastructure management project. “How do I balance performance with cost?” Attendees naturally wanted to know about performance tiers—and the answer illustrated the service’s approach to simplicity. Instead of selecting among traditional on-prem array models or architecting around underlying infrastructure, customers simply choose the performance they need. The experts described a slider-based model for adjusting storage-pool performance, with Everpure handling everything behind the service. That abstraction becomes particularly valuable as Azure evolves. The panel discussed how underlying Azure storage improvements have previously delivered both performance gains and lower infrastructure costs. With a managed service, Everpure can incorporate infrastructure changes behind the scenes, rather than requiring customers to redesign their environments every time the cloud platform changes. As Nick summarized, the objective is the outcome: deliver the service level that customers need, while Everpure handles how it gets delivered. “Can cloud storage actually help reduce our Azure spend?” Cost was a recurring theme. We polled attendees, and half responded that they were “very concerned” about their Azure storage spend. One important lever that can help lower costs is data reduction. Thin provisioning, deduplication, and compression can reduce the physical capacity required, although results depend heavily on workload and data type. The experts noted that the majority of traditional application data benefit greatly from data reduction capabilities built into Everpure Cloud, while already-compressed or encrypted data naturally offer less reduction. The consumption model is simplified, too. Everpure Cloud for Azure Native combines the service and underlying infrastructure into a Marketplace purchase rather than separating software licensing from Azure infrastructure costs. Customers simply choose how much capacity and performance they need, and then receive it as one service and one bill. “Does this simplify my storage management job?” Perhaps the most important answer of the session: Yes! The experts described storage deployments that can be stood up in hours rather than turning implementation into a weeks- or months-long project. For example: once a storage pool is created, volumes can be connected to workloads using Azure VM extensions, simplifying the process of getting storage in front of an application. For experienced storage practitioners, that may be the biggest shift. Everpure Cloud for Azure Native isn’t about recreating every storage-management task in Azure. It’s about abstracting more of those tasks away so teams can concentrate on all their other work: applications, data, migrations, automation, and new initiatives. Or, as Nick put it during the session: the goal is to help free up customers to manage their applications and data—not their storage. That’s a cloud operating model storage admins can get behind. Check out this and all our other Ask Us Everything sessions. And, keep the conversation going by jumping into the Everpure Community.Calling all public servants!
Did you know Evepure has a Public Sector community? Come talk shop with fellow federal, state and local govies, education leaders, and partners who get it. We're talking long procurement and CR-driven buying cycles, figuring out where AI actually fits when your data is spread across different systems, all amid election cycles and shifting political priorities. purecommunity.purestorage.com/group/public-sector If you're a customer or partner, would love to see you there! Leave a comment if you're interested and we'll get you set up.20Views0likes0CommentsGA: What's new in Purity//FA 6.10.5
We're excited to announce that the latest Purity//FA release is now GA! With the latest Purity//FA 6.10.5 release, customers get a tighter combination of performance, protection, and access control across their FlashArray estate. By combining ActiveCluster™ with near‑synchronous ActiveDR™, the platform now delivers a three‑site resilience capability that can help meet compliance expectations. You get zero‑RPO protection between two primary sites with ActiveCluster, replicating to a third site with ActiveDR. It’s engineered to deliver sub‑30‑second RPO and sub‑minute RTO. At the same time, support for FlashArray//ST™ R5 is here as part of the FlashArray family. It’s optimized to deliver consistent ultra low‑latency performance for OLTP, in‑memory, and real‑time workloads. Take advantage of extreme performance while maintaining consistent enterprise-grade data services. Support for NVMe/TCP with VMware 9.x and ActiveCluster means the most demanding VMware workloads don’t have to choose between performance and resilience. ActiveCluster provides zero-RPO protection, automatic failover, and active-active access for stretched datastores across NVMe/TCP. Rounding it out, Everpure Fusion now supports SAML 2.0 SSO, giving you a faster, simpler, and secure authentication experience across the Everpure Platform. Replace legacy local/LDAP logins with MFA‑backed SSO and IP‑based controls that harden your perimeter without adding operational friction while accessing FlashArray, FlashBlade, and Everpure Fusion fleets. Update to Purity//FlashArray 6.10.5 to leverage these latest innovations. Want to learn what else is new? Check out the Everpure What's New webpage today!1.7KViews2likes4CommentsSnapshot protection
Hi guys, i'm trying to implement some kind of snapshot protection throughout all of our arrays. I have enabled Fusion. We're currently protecting the data with a 3rd party backup solution. I'm wondering how much of an impact to performance and space is enabled snapshots going to cause?. Since we're already protected, we're not looking into a very long retention with these backups (probably a week or so). I'm open to recommendations around this topic. Thanks!1KViews0likes5CommentsVeeam v13 Integration and Plugin
Hi Everyone, We're new Pure customers this year and have two Flasharray C models, one for virtual infrastructure and the other will be used solely as a storage repository to back up those virtual machines using Veeam Backup and Replication. Our plan is to move away from the current windows-based Veeam v12 in favor of Veeam v13 hardened Linux appliances. We're in the design phase now but have Veeam v13 working great in separate environment with VMware and HPE Nimble. Our question is around Pure Storage and Veeam v13 integration and Plugin support. Veeam's product team mentions there is native integrations in v12, but that storage vendors should be "adopting USAPI" going forward. Is this something that Pure is working on, or maybe already has completed with Veeam Backup and Replication v13?6.5KViews5likes31Comments
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Hey Everpure Community — We're Sarah and Pranav, a user researcher and designer on the Everpure team working to make Pure1 and Evergreen//One subscriptions work better for the people who rely on ...
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