Navigating Strategy Shift: Lessons from Virtualization’s "Three Waves"
The enterprise virtualization landscape has evolved through distinct shifts over the years, making long-term infrastructure planning a top priority for IT leaders. In an insightful article on the Everpure Blog, Matt Webb breaks down the Three Waves of competitive and market pressure that have shaped modern virtualization—from early hypervisor competition and the rise of public cloud to recent shifting licensing models. Key takeaways for managing long-term virtualization costs and operations: Infrastructure Change Takes Time: While application development moves rapidly, core infrastructure shifts are deliberate and require extensive lead time. Early planning, often 12 months or more ahead of renewals, is essential. A Refracted Market: There is no single "successor" path. Depending on business goals, organizations are choosing between remaining on their current stack, shifting to the public cloud, adopting alternative hypervisors, or modernizing workloads with containerized virtualization (e.g., KubeVirt). Control the Fundamentals: Unpredictability in software licensing makes optimizing the underlying storage and physical infrastructure one of the most reliable ways to control total cost of ownership (TCO). Whether you're actively evaluating new platforms or optimizing your existing stack, this piece offers a valuable framework for thinking through long-term infrastructure strategy. 📖 Read the full article: Virtualization's Three Waves: Where Do We Go from Here?Modern Virtualization and Containers Sessions at Accelerate 2026
Accelerate 2026 is fast approaching! Explore deep dives on integrating the Everpure platform with VCF, Nutanix, Proxmox, and Kubernetes (Portworx). Learn migration roadmaps, best practices for TCO reduction, and how to build a flexible, high-performance platform for all your modern workloads. If this sounds right up your alley, we’ve curated a list of must-attend breakout sessions focused on all things modern virtualization. Check out these don’t miss sessions: Mastering VCF 9: Unified Management Meets Pure Storage Performance Workload Migrations Simplified with Everpure and Nutanix Reduce VMware cost pressure with VMs on Kubernetes (KubeVirt): Strategy and Implementation What's new with Everpure and the Virtualization Landscape Modern Virt: What's Next(iva)? The Journey to Open Source Virtualization! 🎤 Featured Speaker We are thrilled to have David Stevens (pictured on the left) sharing deep-dive insights into this special subject. Will you be joining us in person? Drop a comment below with the session you're most interested in and what you hope to learn! We can't wait to see you live in Las Vegas!
ICYMI: Azure Local webinar replay now available
Missed our Azure Local webinar? Catch the replay! This is a really exciting new joint solution between Everpure and Microsoft to deliver Azure services and Hyper-V virtualization in your data center, on your favorite FlashArray, all managed through the Azure portal. The webinar explains the value of the joint solution as well as details about how it works.Azure Local now works with FlashArray
A little bit of catch up here, but Azure Local is now fully GA with support for on-premises FlashArray. That means you can easily expand your current environment with FA external storage, or start a net new deployment. And yes, you can use an existing FlashArray to do it. Azure Local is shaping up to be a good VMware alternative as well as a strong solution for those needing soverign clouds, as Microsoft has a lot of support for regulatory frameworks and in-country data centers. You can learn more about it in the blog and feel free to post any questions here. We also have a webinar coming up on May 21, 9:00am PT, 12:00pm ET, so you can learn more about it.Ask Us Everything about Pure Storage + Nutanix
💬 Get ready for our January 2026 edition of Ask Us Everything, this Friday, January 16th at 9 AM Pacific. This month is all about Pure Storage + Nutanix. If you have a burning question, feel free to ask it here early and we'll add it to the list to answer on Friday. Or if we can't get it answered live, our Pure Storage + Nutanix experts can follow up here. thomasbrown Cody_Hosterman jhoughes & dpoorman are the experts answering your questions during the conversation and here on the community. See you this Friday! (Oh, and if you haven't registered yet, there's still time!) Or, check out some of these self-serve resources: Solution Brief Pure Report Podcast Pure360 Video Nutanix, Intel, & Pure white paper EDIT: Thanks for joining in! If you have additional burning questions and comments, leave them in the comments below for the team!Pure Report Podcast: Nutanix and Pure Storage: Propelling Enterprise Virtualization Forward
Check out the latest edition of the Pure Report podcast where we unpack the GA announcement for the Nutanix and Pure Storage partnership. Hear from Cody_Hosterman and Nutanix VP Product Ketan Shah on the technical details of the integration and how this partnership came together.
Nutanix and Pure Storage are Changing Virtualization
Big news, virtualization fans! The combined Nutanix + Pure Storage solution is now available. You can read all about it in the blog and get further details on our Nutanix partner page. We’ve been talking to lots of folks about this offering, both Pure users and not, and the consensus is that people are glad to see some new stability being brought to the virtualization world, with a solution from two customer-centric organizations. To give you a sense of the value of using external storage with FlashArray, an early adopter (I’m not at liberty to name them) running a nearly 2 PB database workload will save about 50% on rack space with significant savings on power, cooling and operational costs. Please contact your Pure sales team if you want to learn more about this solution.Pure Report Podcast - Nutanix and Pure
Join industry experts Don Poorman and Erin Stevens as we unpack the latest trends in virtualization strategies and why the timing is perfect for a new approach, and how Nutanix, with its AHV hypervisor, is well positioned with Pure to deliver a solution designed from the ground up for high-performance and enterprise scale. This episode explores the "what" and "how" of the jointly engineered Pure and Nutanix solution, detailing how Nutanix AHV hosts can leverage Pure FlashArray for shared storage, offering an apples-to-apples replacement for traditional setups. We'll cover the details around joint integrations, including the NVMe/TCP connection between Nutanix and Pure FlashArray, and how VMs are managed through Nutanix Prism for a granular vVols-like experience. Learn about the specific workloads and use cases this solution targets, particularly environments needing a balance of computing and networking, and those with high transactional database demands.
Azure lovers, you'll like this one...
☁️ Did everyone catch the big cloud news at last week's Accelerate? Pure Storage Cloud for Azure Native is now GA! Thats right - it's here! You can now tap into Pure's block storage directly inside azure-no extra layers, no hassle. It works just like the rest of your Azure services but with the simplicity and efficiency you expect from Pure Storage. If you are thinking about how to get more out of Azure, definitely give 👉 this blog a read.
