Does anybody actually buy business services from unsolicited emails or LinkedIn messages?

I’m genuinely curious.

Like most people, I get a steady stream of messages from people I’ve never met offering consulting services, lead generation, website help, recruiting, AI solutions, financial services—you name it.

And I realized recently that I can’t remember ever responding to one, much less actually buying something as a result.

But somebody must be doing it, right? Otherwise, why would there be so much of it?

Have you ever hired a company or bought a business service because of an unsolicited email or LinkedIn message?

If you have, what made that particular message work when most of them are so easy to ignore?

I’d especially be interested to hear from people on both sides—buyers and people who use outbound outreach as part of their business.