Ask Us Everything: Everpure Object — What You Need to Know
Why Object Exists (and Why It’s Different) Justin opened with a reset that resonated: file and object may both store unstructured data, but they are built on different assumptions. File storage evolved from human workflows — folders, directories, locking semantics, POSIX guarantees. That model works well for users and shared drives. But those same assumptions become friction at cloud scale. Object storage was built for machines. It uses a flat namespace, atomic operations, embedded metadata, and native versioning. That’s why modern applications — backup platforms, analytics engines, AI frameworks — increasingly request S3 buckets instead of file shares. It’s not that file storage is going away; it’s that machines prefer object. Scale: 3.8 Trillion Objects and Counting One of the standout moments was a validation that Everpure ran for a customer, which tested 3.8 trillion objects in a single bucket on FlashBlade. They didn’t stop because they hit a ceiling — they stopped because they ran out of time. That matters because unlimited scaling isn’t guaranteed in most on-prem object systems. Many legacy solutions quietly impose metadata or bucket limits that don’t surface until you’re deep into production. If your roadmap includes AI datasets, large backup repositories, analytics pipelines, or content delivery use cases, scale limits quickly become real-world constraints. Object for AI: Performance Has Changed the Conversation Using object for AI dominated the Q&A — and for good reason. Training workloads demand enormous throughput, especially for checkpointing bursts across large GPU clusters. Inference workloads are more latency-sensitive and read-heavy. FlashBlade’s architecture, including S3 over RDMA, separates metadata authentication from the data path and enables direct, high-throughput access to data nodes. The team referenced performance in the hundreds of GB/sec range on multi-chassis systems. Justin made an important observation: AI initially landed on file systems simply because object storage wasn’t considered performant enough. That assumption is changing rapidly. Object on FlashArray: The “Alongside Block” Story A lot of questions focused on object running on FlashArray — resiliency, performance expectations, and which workloads are a fit. Writes are acknowledged only after safe persistence, and standard object retry logic handles failure scenarios cleanly. So, you can be sure of data integrity, even if a controller fails. FlashArray Object is designed for smaller-scale S3 use cases: artifact repositories, container workloads, image stores, edge environments, and test/dev scenarios. FlashBlade remains the scale-out platform for massive object footprints. Over time, Everpure Fusion will increasingly abstract placement decisions so workloads land on the right platform without adding operational complexity. Data Reduction and Garbage Collection: The Hidden Advantages One of the more practical differentiators discussed was garbage collection. Many legacy object systems struggle with delete churn because of layered indirection — objects are marked, then nodes are marked, then underlying file systems are marked, then media eventually reclaims space. Because Everpure controls the stack end-to-end — logical object through physical media — reclamation is cohesive and efficient. Combined with always-on compression and similarity-based DeepReduce techniques, customers see meaningful space savings without sacrificing performance. Migration: It’s an Application Decision Perhaps the most important takeaway: moving from file to object isn’t a storage copy exercise. It’s an application transition. Backup software, artifact repositories, and analytics platforms increasingly support object natively. Let the application drive the migration instead of trying to brute-force a file-to-object copy. Object is growing quickly, but the shift doesn’t require abandoning everything at once. With FlashArray for edge and unified workloads, FlashBlade for scale-out performance, and Everpure Fusion tying it together, we are building a platform where object can grow naturally alongside block — not replace it overnight. If you have follow-up questions, bring them into the Pure Community. The conversation around object is only getting bigger.Virtualization Reimagined: Inside the Everpure Journey
March 19 | Register Now! Rising virtualization costs triggered a mandate for Everpure to find an alternative—fast. What began as an exploration of Kubernetes with Portworx® evolved into a virtualization strategy built on KubeVirt to simplify and accelerate VM migration. Today, more than 5,000 virtual machines run on KubeVirt alongside containerized workloads within Kubernetes clusters. This TechTalks webinar highlights key milestones in our journey and technical solutions to help customers accelerate similar migrations. Key takeaways: How to migrate large-scale VM workloads using KubeVirt Running virtual machines and containers side by side on a single platform The role of Portworx in automating storage and data management at scale Practical lessons from operating KubeVirt in production Register Now!Spring is Calling, and so is Reds Baseball
I don't know about you, but I am more than ready for Spring; though I could definitely skip the rain. Wiping muddy dog paws after every walk is getting old! On the bright side, who else is ready for some Reds baseball? I have a few exciting updates and resources to share with the community: 🚀 PUG Meeting Update charles_sheppar and I are currently hard at work on the next PUG meeting. We can't share the specifics just yet, but we are planning something unique and fun for the community. Stay tuned! 🛡️ Strengthening Your Cyber Resilience Given the current geopolitical climate and the rise in cyber threats, now is the perfect time to audit your data protection. Features like SafeMode and Pure1 Security Assessments act as a resilient last line of defense. If you want to see these tools in action, we recently hosted an expert-led demo on building a foundation for cyber resilience. Watch the recording here: https://www.purestorage.com/video/webinars/the-foundations-of-cyber-resilience/6389889927112.html Questions? Reach out to your Everpure SE or partner for a deeper dive. 📅 Upcoming Events March 12: Nutanix Webinar Exploring virtualization alternatives? Nutanix is hosting a session tomorrow focused on simplifying IT operations and highlighting the Everpure partnership. https://event.nutanix.com/simplifyitandonprem March 19: Or perhaps you're interested in running virtual machines alongside containerized workloads within K8s clusters. If that's the case, join Greg McNutt and Sagar Srinivasa for Virtualization Reimagined: Inside the Everpure Journey. https://www.purestorage.com/events/webinars/virtualization-reimagined.html March 19: Ask Us Everything About Storage for Databases. Join experts Anthony Nocentino, Ryan Arsenault, and Don Poorman for a live Q&A session. https://www.purestorage.com/events/webinars/ask-us-everything-about-storage-for-databases.html March 24: Presets & Workloads for Consistent DB Environments. We’re extending the database conversation to discuss how Everpure helps you transition from "managing storage" to "managing data" through automated presets. https://www.purestorage.com/events/webinars/presets-and-workload-setups-for-consistent-database-environments.htmlPure Certifications
Hey gang, If any of you currently hold a Flash Array certification there is an alternative to retaking the test to renew your cert. The Continuing Pure Education (CPE) program takes into account learning activities and community engagement and contribution hours to renew your FA certification. I just successfully renewed my Flash Array Storage Professional cert by tracking my activities. Below are the details I received from Pure. Customers can earn 1 CPE credit per hour of session attendance at Accelerate, for a maximum of 10 CPEs total (i.e., up to 10 hours of sessions). Sessions must be attended live. I would go ahead and add all the sessions you attended at Accelerate to the CPE_Submission form. Associate-level certifications will auto-renew as long as there is at least one active higher-level certification (e.g., Data Storage Associate will auto-renew anytime a Professional-level cert is renewed). All certifications other than the Data Storage Associate should be renewed separately. At this time, the CPE program only applies to FlashArray-based exams. Non- FA exams may be renewed by retaking the respective test every three years. You should be able to get the CPE submission form from your account team. Once complete email your recertification Log to peak-education@purestorage.com for formal processing.
The Foundations of Cyber Resilience: Visibility and Indelibility
February 24 | Register now! Ransomware and operational risk haven’t gone away, yet many organizations still overlook the fundamentals that provide the strongest protection. In this back-to-basics webinar, we’ll break down how Pure Storage SafeMode™ Snapshots and Pure1® security assessments work together to form a resilient last line of defense for your data. In this live demonstration, you’ll see how they protect data integrity, accelerate recovery, and simplify security operations. Key takeaways: How immutable SafeMode Snapshots protect data from ransomware and insider threats Best practices for snapshot policies that balance recovery speed and operational efficiency What “secure by default” looks like when these features work together in real environments Register Now!
Simplifying Observability: Native OpenTelemetry in Purity
As enterprises modernize and accelerate their infrastructure through automation, blind spots become more expensive. When systems move faster, teams need telemetry that’s reliable, portable, and easy to integrate across a heterogeneous stack. Pure Storage’s Enterprise Data Cloud vision reflects that shift: infrastructure that delivers cloud-like simplicity and speed while preserving the control, security, and performance enterprises expect. Fusion supports this by standardizing and scaling self-service workflows, turning storage into an on-demand platform. But faster operations require a stronger feedback loop. As automation increases, teams need confidence that systems remain healthy and predictable. That’s why consolidated observability is foundational. Instead of running separate monitoring tools per layer, organizations are centralizing telemetry into a single observability platform that can correlate signals end-to-end; from the end user’s experience (e.g. browser or mobile app), through the network and application code, all the way down to infrastructure like servers, databases, containers, and storage. This consolidation reduces redundant tools and fragmented dashboards while giving teams the correlated insights they need to resolve incidents faster and make better decisions. The Siloed Vendor Problem Yet achieving this unified vision has proven challenging. Traditional infrastructure vendors have long provided proprietary monitoring tools designed exclusively for their own products. A storage vendor offers one monitoring interface, the compute vendor another, and the network vendor yet another. Each tool uses different data formats, separate dashboards, and incompatible alerting mechanisms. For organizations running heterogeneous environments (which is nearly all of them), this creates an untenable situation. IT teams must context-switch between multiple tools, correlate data manually across platforms, and maintain expertise in numerous vendor-specific interfaces. When an application performance issue arises, determining whether the root cause lies in storage latency, network congestion, or compute resource exhaustion becomes an exercise in detective work across disconnected systems. The promise of consolidated observability cannot be realized with vendor-specific, siloed monitoring tools. A different approach is needed. The Open Standard Solution This challenge has driven the industry toward open, vendor-agnostic standards that enable telemetry interoperability. OpenMetrics emerged as one such standard, providing a common data model for exposing metrics (counters, gauges, and histograms) in a format that any observability platform can consume. By standardizing metric exposition, OpenMetrics reduced vendor lock-in and became foundational to Prometheus-based monitoring at scale. However, standardizing the format of metrics is only one part of what organizations need to make consolidated observability work in practice. Enterprises also need consistency in how telemetry is named, described, transported, and exported, so that infrastructure data can flow cleanly across heterogeneous environments without bespoke integrations. Enter OpenTelemetry, which expands on the same vendor-neutral principles to create a comprehensive observability framework. In other words, it helps ensure telemetry isn’t just emitted in a readable format, but is also structured and delivered in a way that remains portable across vendors and backends. Think of it as establishing the equivalent of a USB standard for telemetry data: any "device" (an application or infrastructure component) can plug into any "peripheral" (an observability platform) without requiring proprietary connectors. The primary benefit is profound: freedom from vendor lock-in. Organizations can choose best-of-breed observability platforms based on capabilities and cost rather than being constrained by what their infrastructure vendors support. The External Agent Bottleneck OpenTelemetry and OpenMetrics have made consolidated observability technically feasible, but most storage vendors have adopted these standards through what can only be described as a "bolt-on" approach. This forces customers to manage a complex chain of external agents, sidecars, or dedicated VMs, just to get telemetry from their platforms visualized onto their dashboards. This presents a problem that’s two-fold: Operational Overhead: Instead of simply consuming data, IT teams are burdened with sizing, patching, and troubleshooting the monitoring infrastructure itself. New Failure Modes: If an agent crashes or becomes misconfigured, visibility into critical infrastructure disappears precisely when it's needed most. Teams find themselves monitoring their monitoring infrastructure; a meta-problem that defeats the original purpose. The Native Integration Imperative In the Pure Storage platform, observability is a first-class capability instead of an afterthought. Thus, Pure Storage has taken a different path: an OpenTelemetry collector embedded into Purity OS. Instead of asking customers to deploy and maintain external agents, exporters, or intermediary infrastructure, Pure Storage platforms will now expose telemetry in standardized OpenTelemetry format as an intrinsic platform capability. The result is sending storage telemetry directly into any OpenTelemetry-compatible Observability platform-of-choice (eg., Datadog, Dynatrace, Splunk, Grafana, etc.). Fig. Numbers represent the sequence of steps in the workflow Pure Storage’s commitment has always been simplicity. Native OpenTelemetry in Purity OS extends that principle to observability: less integration friction, fewer moving parts, and more time spent acting on insight instead of maintaining the pipeline. More information on the native integration of OpenTelemetry Collector within Purity//FB can be found here. Purity//FA to follow soon.Pure1 Manage Assessment
Hey Cincy PUG, I found a cool feature for detecting changes on your Flash Array. Looking at Data Protection under the Assessment menu I saw a lightning bolt on one of my arrays. That lightning bolt led me to an evaluation showing that there had been a significant drop in DRR for a group of volumes. Turns out that change was benign because one of my teammates refreshed an environment causing the change in the Data Reduction Ratio. I see this as just another way Pure 1 Manage can help admins detect threats or problems with data sets. How are you using the tools in Pure1? Share something with the group! -CharlesFlashBlade & SQL Server: Enterprise Scale Rapid Recovery
February 19 | Register now! SQL Server estates are continually growing, and traditional backup targets often become the primary bottleneck in failing to meet aggressive recovery time objectives. Stop managing backups and start orchestrating them. Explore how Pure Storage FlashBlade®, as part of the Enterprise Data Cloud, overcomes constraints through a scale-out architecture for rapid backup and recovery throughput. We will share baseline performance data, including restore speeds exceeding 100 TB/hr, and provide practical guidance on integrating FlashBlade with native T-SQL backup using SMB and S3 protocols. Key Takeaways: Operational simplicity: Uses policy templates to eliminate manual configuration and human error. Flexible multi-protocol integration: Advantages of using both SMB and S3-compatible object storage as native backup targets, including the use of multiple Virtual Interfaces (VIFs) to maximize throughput. Optimized performance tuning: Gain insights from real-world validation data on how to balance host CPU usage and compression (using ZSTD) to achieve the most efficient backup and restore windows for your environment. Register Now!Ask Us Everything: Evergreen//One™ Edition — What the Community Learned
A recent Ask Us Everything (AUE) session on Pure Storage Evergreen//One™ was a lively, deeply technical conversation—and exactly the kind of dialogue that makes the Pure Community special. Here are some of the biggest takeaways, organized around the questions asked and the insights that followed.
