Canadian Telecom Summit, 2025
Pure Storage will be speaking at the Canadian Telecom Summit on a panel session, "Technology Megatrends – Private Networks and Edge, Cloud, AI, and Quantum" (details here). The Summit takes place June 3-4, 2025, at the Metro Toronto Convention Center. We hope to see you there!Pure Storage Delivers Critical Cyber Outcomes
“We don’t have storage problems. We have outcome problems.” - Pure customer in a recent cyber briefing No matter what we are buying, what we are buying is a desired outcome. If you buy a car, you are buying some sort of outcome or multiple outcomes. Point A to Point B, comfort, dependability, seat heaters, or if you are like me, a real, live Florida Man, seat coolers! The same is true when solving for cyber outcomes, and often overlooked is a storage foundation to drive cyber resilience. A strong storage foundation improves data security, resilience and recovery. With these characteristics, organizations can recover in hours vs. days. Here are some top cyber resilience outcomes Pure Storage is delivering. Native, Layered Resilience Fast Analytics Rapid Restore Enhanced Visibility We will tackle all of these in this blog space (multi-part post alert!), but let’s start with the native, layered resilience Pure provides customers. Layered Resilience refers to a comprehensive approach to ensuring data protection and recovery through multiple layers of security and redundancy. This architecture is designed to provide robust protection against data loss, corruption, and cyber threats, ensuring business continuity and rapid recovery in the event of a disaster. Why is layered resilience important? Different data needs different protection. My photo collection, while important to me, doesn’t require the same level of protection as critical application data needed to keep the company running. Layered resilience indicates that there needs to be different layers of resilience and recovery. Super critical data needs super critical recovery. We are referring to the applications that are the life-blood of organizations, order processing, patient services or trading applications. These may only account for 5% of your data, but drive 95% of the revenue. Many organizations protect these with high availability which provides excellent resilience against disasters and system outages. But for malicious events, such as ransomware, protection is needed to ensure that recoverable data is available if an attack corrupts or destroys the production data. Scheduled snapshots can protect that data from the time the data is born. Little baby data. Protect the baby! Pure Snapshots are a critical feature, providing efficient, zero-footprint copies of data that can be quickly created and restored, ensuring data protection and business continuity. Pure snapshots are optimized for data reduction, ensuring minimal space consumption. This is achieved through global data reduction technologies that compress and deduplicate data, making snapshots space-efficient. They are designed to be simple and flexible, with zero performance overhead and the ability to create tens of thousands of snapshots instantly. They are also integrated with Pure1 (part of our Enhanced Visibility discussion) for enhanced visibility, management and security, reducing the need for complex orchestration and manual intervention. Snapshots can be used to create new volumes with full capabilities, allowing for mounting, reading, writing, and further snapshotting without dependencies on one another. This flexibility supports various use cases, including point-in-time restores and data recovery. In events that require clean recovery, and secure recovery at that, it would be much more desirable to leverage snapshots for recovery, where you could scan and determine cleanliness and safeness, often in parallel efforts and the reset time for going to an earlier period of time is a matter of seconds rather than days. But not even these amazing local snapshots are enough. What if your local site is rendered unavailable for some reason? Do you have control of your data to be able to recover in that scenario? Replicating those local snapshots to a second site could enable more flexibility in recovery. We have had customers leverage our High Availability solution (ActiveCluster) across sites and then engage snapshots and asynchronous replication to a third site as a part of their recovery plan. Data that requires extended retention and granularity is typically handled by a data control plane application that will stream a backup copy to a repository. This is usually a last line of defense in case of an event, as the recovery time objective is longer when considering a streaming recovery of 50%, 75%, or 100% of a data center. Still, this is a layer of resiliency that a comprehensive plan should account for. And if these repositories are on Pure Storage, these also can be protected by SafeMode methodologies and other security measures such as Object Lock API, Freeze Locked Objects, and WORM compliance. And most importantly, this last line of defense can be supercharged for recovery by the predictable, performant platform Pure provides. Some outcomes of this layer of resilience involves Isolated Recovery Environments to incorporate even security and create those Clean Rooms to isolate recovery to ensure you will not re-introduce the event origin back into production. In these solutions, the speed benefits that Pure provides is critical to making these designs a reality. Of course, the final frontier is the archive layer. This is a part of the plan that usually falls into compliance SLA, where data is required to be maintained for longer periods of time. Still, more and more, there are performance and warm data requirements for even these data sets, where AI and other queries can benefit from even the oldest of data. One never knows what layer of resilience is required for any single event. Having the best possible resilience enables any company to recover, and recover quickly, from an attack. But native resilience is just one of the outcomes we deliver. Come back to read how we are delivering fast analytics outcomes in an environment that seeks to discover anomalies as fast as possible. Exit Question: How resilient is your data today? Jason Walker is a technical strategy director for cyber related areas at Pure Storage and a real, live, Florida Man. No animals or humans were injured in the creation of this post.Meet with Pure Storage at NVIDIA GTC Paris 2025!
Accelerate AI Innovation with the Pure Storage Platform! Uncertain about growing AI demands? Meet with Pure Storage at NVIDIA GTC Paris 2025 at Booth G20 to learn how the world’s most powerful platform for AI and HPC fuels innovation. Our experts will share: How rapidly-evolving, GPU-intensive environments can achieve transformative scalability and unmatched performance. Revolutionary ways to maximize business flexibility while minimizing risk. Methods to eliminate infrastructure complexity and shorten time to results with certified, turnkey solutions and validated designs from NVIDIA and Pure Storage. Register here!Join Pure Storage at TechSummit: Bellevue!
Ready to elevate your data strategy? Join us on July 15, 2025, at Lucky Strike Bellevue for our Pure Storage TechSummit, where leading experts will share the latest insights and best practices on enterprise data cloud, virtualization, and file & object storage. Explore the evolution of the enterprise data cloud and its impact on your business outcomes, unlock the power of virtualization for greater agility and efficiency, harness file & object storage to drive simplicity and scalability, and more. Register here!Complexity Creeps. Let’s Audit It Before It Breaks You.
Complexity in IT isn’t built overnight—and it won’t be unwound that way either. This blog walks through a practical, no-fluff approach to auditing and simplifying your IT environment. From building a visibility map of your tools and integrations to prioritizing what to fix, executing cleanly, and proving the value with real metrics—this is about intentional, incremental change. Win big. Choose simplicity.Pure//Accelerate 2025
Block off your calendar, we're turning The Strip Pure orange once again! Join us in Las Vegas for Pure//Accelerate® 2025 from June 17-19. Don’t get left behind for the data storage event of the year! Be front row for the latest announcements and additions to the Pure portfolio one-on-one connections with thought leaders and industry experts insights on emerging trends and inspiration to drive innovation free training and certification on-site for attendees ($5,700 value) fun and excitement to inspire and accelerate you and your teams Register now to secure your spot - space is limited. We can’t wait to see you in Vegas!Getting Started: 5 Steps to Get the Most Out of the Pure Customer Community
Welcome! You've taken the first step and created an account here. What to do next you ask? Here's five simple steps to take after registering to ensure you're getting the most out of this community. Fill out your Profile: Let the community know who you are! Click on your avatar in the top right corner of this window and select 'My Settings' from that dropdown. Fill in your name, location, and bio information. Plus select from one of several default avatars or upload your own image. Write an Introduction post: Head over to the Social Space and write your intro post. Tell us about yourself, your role at your company, and your goals for participating in this community. What have you been thinking about a lot lately at work? (And we won't shy away from pictures of your pets either!) Follow a couple of Forum areas: Find the products you use most and solution areas you're most focused on in our Forums and be sure to click the bell icon in the upper right of those forums to be sure you get notifications on the latest activity in those areas. If you work in Finance, Healthcare, Public Sector, or Telco there's groups dedicated to the unique needs of your industry areas too. And if you're an open source or automation fan, Cloud Native and Kubernetes devotee, or a Pure Partner, there's dedicated group you can join for each of those areas too. Join your local Pure User Group: Click on Groups in the top nav and select Pure User Groups. (fka FlashCrew) Select your region & find the group for your local area. Click on that group and then click 'Join Group'. This will ensure you hear about any Pure events happening in your local area, including when & where the next meetup is. Pick 3-5 tags to follow: This community makes heavy use of tags. As you browse a forum, you'll notice each thread has tags. That is because we require them for every post. Find the tags most relevant to your interest areas and click the bell icon on those pages so you can keep up to date with the latest posts in those categories, regardless of what forum or group the discussion happens in. Finally, feel free to ask questions! Your friendly admins (bmcdougall and Ludes) are here to answer any questions you have and take suggestions. And we have deputized experts across Pure Storage to be on hand to answer deep technical questions. So don't be shy, there's always someone around to help you out.Join Pure Storage at Cisco Live 2025 in San Diego!
Join Pure Storage at Cisco Live 2025! San Diego to see how FlashStack® can help you uncomplicate your hybrid cloud infrastructure. Stop by Booth #2541 to chat with the Pure Storage team and learn how you can - rapidly deploy risk-free AI infrastructure, protect your strategic data from core to edge, and more! Curious about how FlashStack can boost your AI game? Catch our Cisco experts in an in-depth speaker session: Title: The Fastest Path to Successful AI Deployment Speaker: Craig Waters Date: Monday, June 9 Time: 12:40pm Register here!
Pure making a difference in Healthcare
I look forward to particpating in this group and sharing the experiences of our team who come from the Healthcare Industry. Should you have any challenges, please feel free to reach out to our team - don't pay for consulting leverage Pure Storages Healthcare IT expertise!
Finding predictions in the unpredictable
At Pure we are looking to make meaningful changes and bring value to the markets we serve. While our technology is second-to-none, we know that business problems in healthcare aren't always solved by throwing technology at it alone. If you are able to join us at our customer event: Accelerate you will notice we have a dedicated Healthcare day. We will be delivering high-impact, reasonable length sessions, detailing out some exciting new solutions and announcements for our healthcare customers. One of our solutions is EvergreenOne// Medical imaging (PACS/VNA). This solution is truly unique in the market in the way it solves for data management while also delivering predictable pricing. Billed "Per Study" we lock in a price for you, for up to 10-years and take on the risk of variability in study size growth, performance, privacy, and reliability. Organizations seemingly fall into two camps. Either they have moved to a "cloud-like" billing model(monthly cost per TB consumed), or continue capital purchase where you guess your next 5 years capacity needs and performance needs for your PACS/VNA data. Historically there are 3 data needs to address for your organizations PACS/VNA deployment: Burning through OpEx budget since every month your PACS/VNA data grows larger Running out of storage sooner (under provisioning) or overpaying ( over provisioning) with CapEx purchase Performance requirements change ( e.g. running 10 AI algorithms while servicing the human clinicians off the same data platform, simultaneously) With our EvergreenOne//Medical Imaging solution, we believe we have to answer to solve for all 3 above. If youll be able to join us at Accelerate in June, you will be the first to hear, otherwise stay tuned for our public announcement happening just after Accelerate ends.
