When you’re scrolling through your phone or computer, how do you decide what’s worth keeping and what needs to go?
Or do you ever find yourself holding onto everything, just in case it might matter later? Explore how companies are navigating data retention and deletion policies, and how it impacts your privacy and security—something to always think about.
A simple way to visualize the need for Cyber Resilience
The need for cyber resilience is persistent. I use these sites to help me show folks that attacks and malicious activity are non-stop!!! Real-time and graphical, a good reminder to keep Cyber Reliance as a top priority: Checkpoint: https://threatmap.checkpoint.com/ BitDefender: https://threatmap.bitdefender.com/ Radware: https://livethreatmap.radware.com/maintenance/maintenance.html And for a summary on Ransomware, Ransomware Live: https://www.ransomware.live/New Pure Report Podcast! Real-World strategies to protect against ransomware & disasters using SafeMode
New Pure Report Podcast! In this week's episode, Technology Strategy Director Jason Walker and Technical Evangelist Matt Bradford dive into why every organization needs a digital resilience toolkit - such as, real-world strategies to protect against ransomware, disasters; how Pure Storage’s SafeMode snapshots and Pure1’s assessment tools keep your data defenses strong, and more! Listen hereRansomware’s Worst Nightmare: New Cyber Resilience Arsenal (new blog post)
With the barrage of new announcements coming out of NYC Accelerate, I wrote a new blog post that is relevant to all customers, but specific to State / Local Government and Education customers summarizing what is new and the value it brings in terms of Active Cyber Resilience. Your feedback is welcome: https://goo.gle/3xzWj8P zMFA Downgrade Attacks: Good to know.
Short article on MFA downgrade attacks; provides the basics on what it is and how to defend. Good to know for considering your own policies and processes when folks lose devices. https://www.scworld.com/perspective/why-mfa-downgrade-attacks-could-be-the-next-ai-security-crisisInnovation @ Pure Accelerate 2025
After five months at Pure Storage, I just attended my first Pure//Accelerate Conference. Pure//Accelerate is our annual gathering of esteemed customers and partners, where we learn from each other how to improve ‘everything data’ with advanced, performant, secure, and resilient storage. A major highlight of Pure//Accelerate 2025 was the announcement of the Pure Storage Enterprise Data Cloud. This represents the next generation of storage capabilities, helping organizations leverage their data for operational excellence and efficiency. Enterprise Data Cloud delivers a unified, AI-driven control plane—via Pure Fusion—that allows organizations to manage and govern data across hybrid estates with cloud-like automation, built-in cyber resilience, and global observability. With my focus on cyber resilience and cybersecurity, I found the cyber resilience announcements especially exciting. First, we announced an integration with Rubrik’s Security Cloud to deliver the first-ever near-zero RTO solution. Rubrik and Pure Storage now combine immutable snapshots with threat analytics for rapid, trusted cyber recovery. Second, we announced integration with CrowdStrike LogScale. Pure Storage and CrowdStrike now offer on-prem storage with LogScale for fast analytics, threat hunting, and secure log retention. These announcements were extremely well received by both customers and partners. Another innovation generating buzz was our new Pure Protect capabilities. At Pure//Accelerate 2025, Pure Storage unveiled enhancements to Pure Protect, advancing cyber resilience and disaster recovery with a layered architecture that includes secure snapshots, isolated recovery environments, and cloud-based clean-room orchestration. The solution introduces policy-driven automation to streamline operations and reduce dependence on professional services, while optimizing VMware environments for increased efficiency and cost control. These advancements aim to simplify recovery, accelerate response, and strengthen data protection across hybrid infrastructures. In summary, Pure Protect can serve as the control and automation plane for layered resilience. On that note, many of my discussions with customers centered around how to leverage SafeMode Snapshots for immediate return to operations following an incident—whether from a disaster, technology outage, or cyberattack. Coming from a cybersecurity background, I was genuinely impressed by our customers' security acumen. Their expertise goes far beyond storage architectures, protocols, capacity planning, and performance. Many demonstrated strong knowledge of preventative and zero-trust controls, along with a deep understanding of immutability and indelibility. There was also strong interest in logging, anomaly detection, and especially our integrations with SecOps and UEBA. I fielded many questions about Varonis, Superna, and CrowdStrike, and how these powerful solutions help safeguard critical data assets. Superna, a sponsor of the event, also had strong attendance and interest in their breakout session. Our data protection partners—Rubrik, Commvault, and Veeam—also generated significant interest and hosted well-attended breakout sessions. Customers were particularly eager to learn how our solutions integrate seamlessly with these partners to enhance the capabilities of the Enterprise Data Cloud through robust, automated data protection workflows. The combination of our high-performance storage architecture and Pure Fusion automation impressed attendees by enabling streamlined management, rapid recovery, and enhanced security for enterprise-critical data. These integrations reassured customers that they can rely on a comprehensive, scalable solution that supports evolving data protection needs while simplifying operational complexity. This was an impressive event that made me proud to be part of Pure Storage. Resorts World was a fantastic venue, the Pure Storage event team executed flawlessly, and the keynote presentations were outstanding. If you didn’t make it this year, be sure to join us in 2026 back at Resorts World! Learn more about the Pure//Accelerate 2025 announcements at: https://www.purestorage.com/accelerate.htmlPure Protect - What Do I Need For Initial Setup With FlashArray?
Gathering the details needed for installation, and reviewing the steps before hand, are an important part of any implementation. With Pure Protect v2.6, there are a few details to review and gather to ensure your deployment goes smoothly. Review the Quick Start Guide on the Pure1 Support Portal Review and verify or modify your firewall rules to support Pure Protect communication & workflows Create a vCenter user in each vCenter you will be connecting as a Site, which should be at least 2. You may use an administrative service account, or a limited role service account as defined in our vCenter Roles/Permissions document on the Pure1 Support Portal Verify that vSphere/vCenter is at v 7.0 or higher Verify that any FlashArrays that will be managed are at 6.6.3 or higher. Releases below 6.6.3 are not supported. Use the Pure1 NDU service for a quick, easy, and painless upgrade! Connect the FlashArrays that will be used in source/target pairs. Best Practice details for configuring FlashArray replication should be reviewed, and reach out to your Systems Engineer or Principal Technologist if you have any questions. Complete the Pure Protect Pre-Install Checklist - reach out to your Cyber Resilience FSA and/or Systems Engineer for a copy with the full details. Details of the Pre-Install checklist needed for initial Site setup are here. Additional may be needed for configuration of Policies, Groups, and Plans. For Each FlashArray: Management IP Address & API Token. If you create an API token with an expiration, you will need to remember to rotate the token in the Pure Protect Site Configuration before it expires. For Each vCenter: Site Name DRaaS VM Management IP Address & DRaaS VM name Subnet Mask & Default Gateway Domain name DNS Server Quota (if also using non-FlashArray replication) We look forward to hearing how you are using Pure Protect!Unlock Faster, More Efficient Backups with the Pure Storage Plugin for Veeam!
At Pure Storage, we know that protecting your data is just as important as accessing it. That’s why I am excited to share the latest video on Pure360 (LINK), where I walk through the process of installing and configuring the Pure Storage Plugin for Veeam—a powerful integration designed to supercharge your VMware vSphere backup environment. In this step-by-step demo, you’ll see just how easy it is to enable the plugin and take advantage of Veeam’s native integration with Pure Storage arrays. By offloading storage-intensive tasks directly to the array, backups become faster, more efficient, and less disruptive to your production workloads. This means reduced load on your vSphere environment, shorter backup windows, and more time for your team to focus on driving innovation instead of babysitting backups. Enjoy! -Jason
