Navigating Strategy Shift: Lessons from Virtualization’s "Three Waves"
The enterprise virtualization landscape has evolved through distinct shifts over the years, making long-term infrastructure planning a top priority for IT leaders. In an insightful article on the Everpure Blog, Matt Webb breaks down the Three Waves of competitive and market pressure that have shaped modern virtualization—from early hypervisor competition and the rise of public cloud to recent shifting licensing models. Key takeaways for managing long-term virtualization costs and operations: Infrastructure Change Takes Time: While application development moves rapidly, core infrastructure shifts are deliberate and require extensive lead time. Early planning, often 12 months or more ahead of renewals, is essential. A Refracted Market: There is no single "successor" path. Depending on business goals, organizations are choosing between remaining on their current stack, shifting to the public cloud, adopting alternative hypervisors, or modernizing workloads with containerized virtualization (e.g., KubeVirt). Control the Fundamentals: Unpredictability in software licensing makes optimizing the underlying storage and physical infrastructure one of the most reliable ways to control total cost of ownership (TCO). Whether you're actively evaluating new platforms or optimizing your existing stack, this piece offers a valuable framework for thinking through long-term infrastructure strategy. 📖 Read the full article: Virtualization's Three Waves: Where Do We Go from Here?4Views0likes0CommentsWhat’s New in Virtualization: From Hypervisors to Kubernetes
July 16 | Register Now! Modern virtualization is evolving and organizations are now managing a growing mix of hypervisors, container platforms, and cloud environments. Join the session for a deep dive into how Everpure integrates with several virtualization platforms. We’ll cover VMware Cloud Foundation 9.1, the new Nutanix partnership, OpenShift Virtualization, Proxmox, and Azure Local updates. Discover how the Everpure 2026 roadmap delivers the flexibility and performance needed for any hypervisor or container strategy. See what’s new, what’s amazing, and what’s next in the future of modern data storage. Latest integrations: Updates on VCF 9.1, Proxmox, and Azure Local Modern platforms: The new Nutanix partnership and OpenShift Virtualization What’s next: A sneak peek at the Everpure 2026 roadmap Register Now!135Views0likes0CommentsThe Containers Must Flow: Extending Kubernetes Principles to Your Data
July 7 | Register Now! Kubernetes (K8s) sits at the center of the known universe, steering the massive shift from legacy systems to next-generation applications and modern virtualization. In this vast desert of infrastructure, one truth remains absolute: they who control the data layer control the universe. For July 2026, your Kwisatz Haderach of hosts, Andrew Miller, invites mentat James McShane to explore these tectonic shifts—and why Portworx® is even more vital today than 5+ years ago when acquired by Everpure, formerly Pure Storage®, to be the ultimate k8s data layer. Here’s what we'll traverse on our journey: The path of the mentat James: From large-scale virtualization to massive K8s clusters, and even piloting K8s on autonomous drones (the ultimate hunter-seekers). The weirding way of modern tech: the explosion of new K8s developments with a focus on KubeVirt and how it’s reshaping modern virtualization trends. The litany against data loss: Core storage needs in K8s environments, the foundational Portworx design principles built to survive them, and why they matter when the sandworms of downtime strike. The voice of Portworx: New capabilities designed to conquer KubeVirt/VMware migrations, establish unified control planes, and shift your focus from rigid mechanics to pure intent (Imperative vs. Declarative)--dare we say, bending the infrastructure to your will. Register Now!125Views0likes0CommentsGet rid of stressful infrastructure headaches. Everpure Fusion handles your data, autonomously.
It happens! It's 11:45 PM on a Friday. An alert fires and storage latency has spiked across a production workload. The operator digs in and traces it back to an automated tiering policy that quietly moved a hot dataset to a slower tier because it looked idle based on a 24-hour access window, right before a scheduled batch job that runs every weekend. Nobody changed anything. The policy did exactly what it was configured to do. But nobody remembers configuring it that way, the documentation hasn't been touched in two years, and the monitoring dashboard shows storage as "healthy" because utilization is fine. It's just in the wrong place. The operator overrides the tier, performance recovers, and spends the next hour writing an incident report for a problem that shouldn't exist. A system that was supposed to make life easier made a decision with no context, no warning, and no visibility into why. That's the anger that doesn't go away quickly. It's not just frustration at the incident. It's the feeling that the tools are working against you instead of with you. The core problem in that story was a system making decisions with no context, no warning, and no visibility. Everpure Fusion attacks each of those problems: Unified visibility across the entire fleet: Everpure Fusion provides a global dataset as a single source of truth for discovery, management, and configuration of storage arrays so the operator isn't piecing together what happened across multiple dashboards, multiple arrays, multiple tickets after the fact. They see the full picture in one place, before things go wrong. Intelligent workload placement: Rather than static policies quietly acting on stale access patterns, Everpure Fusion uses AI-guided placement to boost performance and efficiency for every workload. It understands workload behavior, not just utilization snapshots, the kind of context that would have caught a batch job pattern before tiering the dataset down. Policy-driven governance with real control: Automated orchestration cuts manual tasks and speeds service delivery, while unified controls simplify audits, reduce risk, and prove compliance fast. Policies are visible, documented, and governable. Not buried configs nobody remembers setting. Built into the platform, not bolted on: Evepure Fusion is now simply a part of Purity, meaning it is not an add-on you have to install or buy, but rather a core piece of the Purity operating system. The operator doesn't have to manage another tool. The intelligence is already there. The operator in that story didn't need more alerts. They needed a system that understood context, made decisions transparently, and gave them control without requiring them to be online at midnight to maintain it. That's exactly the gap Everpure Fusion is designed to close - with One Fleet, Zero Complexity. Why policy-driven storage operations matter Everpure Fusion is built as the core of Everpure intelligent control plane that manages all arrays including FlashArray, FlashBlade, and cloud as a unified fleet, with one topology, one API, and one operational framework regardless of protocol or local - datacenter, cloud or edge. That uniformity is what makes policy enforcement reliable at scale. Everpure Fusion introduces workload-based provisioning through presets, which are predefined policy-driven templates for specific workload types, encoding protection policies, replication, and SafeMode retention from the moment a workload is provisioned, not patched in after an incident. Admins no longer need to pre-plan and tune deployments manually, which reduces the risk of non-compliance and improves resiliency by ensuring workloads are provisioned correctly from the beginning. The result is infrastructure that enforces your intent, not just your last manual action. Intelligent placement, rebalancing, and fleet-scale capacity control If you manage storage at scale, you've probably seen this scenario play out more than once. One array is buried, running hot, and screaming for relief. Three aisles over, another array is sitting at 40% utilization, doing almost nothing. And somewhere in between, your team is scrambling to provision capacity, kick off an emergency migration, and explain to stakeholders why an SLA was missed on a workload that, in hindsight, never should have been placed there in the first place. This is not a people problem. It is a tooling problem. And it is remarkably common. Everpure Fusion starts solving this problem at the moment of provisioning. When a new workload lands, most storage systems do a simple capacity check and place it wherever space is available. Everpure Fusion does something fundamentally different. The placement engine evaluates every array in the fleet simultaneously, looking at IOPS headroom, throughput capacity, and physical utilization before making a decision. The goal is not just to find somewhere to put the workload. It is to find the right home for it, one where it can live comfortably for the long term without creating a bottleneck down the road. Think of it as placing workloads with intention rather than convenience. Of course, environments do not stay static. Workloads grow, usage patterns shift, and an array that looked healthy six months ago can become a problem today. Everpure Fusion accounts for this with continuous rebalancing built directly into its operation. When an array starts trending toward overload, Everpure Fusion detects it and begins orchestrating data movement across the fleet automatically. No manual intervention required. No application downtime. Data migrates in the background while workloads keep running, and arrays that were sitting underutilized suddenly become productive members of your infrastructure. At fleet scale, now supporting up to 64 arrays, this turns capacity management from a constant firefight into something that largely runs itself. What makes this possible without disruption is how Everpure Fusion executes the move under the hood. It leverages ActiveCluster to stretch the volume across both the source and target arrays simultaneously, creating a synchronous mirror in place. Once the stretch is established, volumes are connected on the target array and hosts auto-discover the new target paths through standard multipathing. The target then validates that path usage is healthy and confirmed before any cutover begins. Only after that validation is complete are the volumes disconnected from the source, ensuring there is zero gap in access at any point in the sequence. Everpure Fusion then unstretches from the source array to complete the rebalance and release its capacity. The result is a seamless, non-disruptive migration that the application never sees. What truly sets Everpure Fusion apart from a standard load balancer is what happens under the hood. Powered by Pure1 AI and up to 30 days of historical workload data, Everpure Fusion does not just look at what is happening right now. It looks at what is about to happen. Say you have a workload that runs a heavy batch job every Saturday night. Everpure Fusion knows that. It has seen the pattern. So when the placement engine is evaluating tier assignments, it will never recommend moving that workload to a lower-performance tier just because it looks quiet on a Tuesday afternoon. It understands what Tuesday quiet actually means in context. And if that workload somehow ends up on the wrong tier, perhaps through a manual change or a migration gone sideways, Everpure Fusion will proactively raise a violation before the weekend arrives. Not after the SLA is missed. Before. The cumulative effect is that customers can operate their fleets closer to full utilization without the anxiety that normally comes with it. Underused hardware gets activated, incremental purchases get deferred, and the reactive, always-behind-the-curve model of capacity management starts to look like a problem from a previous era. And Everpure Fusion does not stop at the infrastructure layer. Through its integration with Pure1 Application Intelligence, Everpure Fusion gains deeper visibility into the nature of the workloads themselves, not just how they behave, but what they actually are. That additional context means smarter decisions at every level, from initial placement to long-term tier management, grounded in a more complete picture of what your environment is really doing. Workload rebalance and mobility will be available towards the end of 2026. Compliance as part of the control plane Most storage compliance workflows follow the same pattern: an audit is announced, someone pulls reports from three different tools, cross-references configuration against a spreadsheet of expected settings, and spends two weeks proving that workloads are protected the way they're supposed to be. Then the audit ends and nothing changes until the next one. That model breaks at fleet scale. When you're managing dozens of arrays across multiple sites and protocols, manual audits don't just slow you down — they leave gaps that only get discovered at the worst possible time. Everpure Fusion Compliance is built into the control plane, not bolted on after provisioning. Because Everpure Fusion presets encode protection policies, replication requirements, SafeMode retention, and QoS settings at deployment time, Everpure Fusion always knows what every workload's intended configuration is. Drift detection is continuous — not periodic. When a workload deviates from its preset, Everpure Fusion instantly surfaces the violation — visible in the UI, queryable via API or CLI, and accessible to AI agents through an MCP server. Remediation can be triggered directly through the same interfaces, without pulling in a separate tool or writing a custom script. Fleet-wide compliance dashboards give storage admins a live view of posture across every array, with exportable audit-ready reports that don't require manual assembly. The shift is meaningful: compliance becomes a property of how the fleet operates, not a project that interrupts how the team works. Everpure Fusion Compliance will be available towards the end of 2026. From dashboards and scripts to natural-language fleet operations You know the drill. A latency spike hits production. You open three dashboards, run a handful of CLI queries, dig through alert logs, and piece together enough context to understand what happened — and by then, you've already spent 45 minutes on a problem that should have taken five. The issue isn't the tools. It's that the context your fleet holds is trapped across systems that don't talk to each other. Everpure Fusion MCP Server changes that. Built on the open Model Context Protocol standard, it connects any MCP-compatible AI assistant — Claude, ChatGPT, Copilot, or internal agents — directly to live Everpure Fusion fleet state. Arrays, workloads, capacity, performance metrics, alert history, configuration, and placement data are normalized into clean, structured JSON and made available to AI in real time, pulled directly from Everpure Fusion and Purity REST APIs. The result: instead of navigating dashboards and stitching together CLI output, you ask a question. "Which arrays are approaching capacity?" "What's driving latency on this workload?" "Which workloads are drifting from their preset?" Everpure Fusion MCP Server answers from live fleet context, not stale snapshots. This is the on-ramp to agentic storage operations. Everpure Fusion already enforces policy and placement across the fleet. Pure1 adds AI-driven analytics and recommendations on top. Together, they give infrastructure operators the foundation to move from reactive troubleshooting to intent-driven, increasingly autonomous fleet management. Using topology groups to encode real infrastructure boundaries If your Everpure Fusion fleet's topology model lives in a color-coded spreadsheet, three wikis, and the institutional memory of one senior admin who never takes vacation — this is for you. Everpure Fusion, built into Purity for FlashArray and FlashBlade, introduces Topology Groups: fleet-scoped objects that let you describe your arrays in the same language your architecture diagrams already use — regions, availability zones, datacenters, rows, racks. No more provisioning a Everpure Fusion workload and hoping it lands in the right building. A Everpure Fusion Topology Group is a hierarchical, tree-structured object. Groups nest up to 10 levels deep (global → us-east → az-us-east-1a → dc01 → row3 → rack12), each array belongs to exactly one parent, and cycles are rejected at write time. Critically, they encode placement semantics — not access control. RBAC stays in Pure1 Resource Groups; topology stays in Everpure Fusion topology. Once modeled, Everpure Fusion presets reference groups using <group>.arrays notation. Everpure Fusion intersects the preset's allowed arrays with the group's membership at placement time. If there's no overlap, Everpure Fusion provisioning fails fast with a clear error — not silently in the wrong zone. The Everpure Fusion CLI shorthand makes automation clean: purevol list --context az-us-east-1a.arrays Everpure Fusion membership changes propagate automatically across the fleet. You stop maintaining a second source of truth outside the control plane. Stop treating topology as tribal knowledge. With Everpure Fusion, make it a first-class part of the intelligent control plane. Extending the model to Kubernetes and virtualization Most infrastructure operators are managing two parallel storage worlds right now: traditional VMs and databases on one side, Kubernetes-based containerized workloads on the other. Separate toolchains. Separate provisioning workflows. Separate everything. Everpure Fusion changes that. Through the Portworx Fusion Controller, Everpure Fusion extends its policy and placement control plane directly into Kubernetes — without forcing developers to change their existing workflows. Everpure Fusion auto-discovers your FlashArray and FlashBlade fleet, then exposes Everpure Fusion presets as native Kubernetes StorageClasses. That means when a developer requests a persistent volume, Everpure Fusion's placement engine resolves it against your existing policy constraints — storage class, protection policy, topology group, replication requirements — the same way it does for any other Everpure Fusion workload. No separate control plane for modern environments. No array-by-array configuration for each cluster. New arrays added to the fleet are automatically discovered and configured, so the operational model stays consistent as infrastructure grows. For VMware environments, Everpure Fusion extends the same operational model through the Everpure Fusion vSphere plugin, connecting storage management directly into virtualization workflows instead of running it as a separate administrative domain. The result: one control plane, one set of policies, one placement engine — spanning VMs, containers, and databases across the fleet. That is fewer parallel stacks to operate, less configuration drift between environments, and a more scalable path to consistent storage operations across the full infrastructure stack. Everpure Fusion as the storage admin foundation for autonomous operations The through-line across everything covered in this blog is simple: Everpure Fusion gives infrastructure operators a unified, policy-driven control plane that enforces intent consistently — across provisioning, placement, compliance, topology, and now Kubernetes and virtualization. That foundation matters because autonomous storage operations do not start with AI. They start with structure. Topology groups encode where workloads belong. Presets encode how they should be configured. Everpure Fusion presets exposed as StorageClasses ensure Kubernetes environments follow the same rules as everything else. When that structure is in place, AI can recommend, optimize, and eventually act — because the context is already clean, trusted, and machine-readable. For storage admins, the shift is real: less time resolving incidents caused by placement decisions nobody remembers making, more time defining the intent that governs the fleet. Everpure Fusion is that foundation — built into Purity, not bolted on. Want to learn more about Everpure Fusion? Check out the following links to dive deeper: Join the Everpure Fusion Mastery Program to build expertise, complete hands-on activities and earn rewards. Sign up for a Fusion test drive to try it out on your own time. Check out more about Fusion product details. Watch our cool new Fusion demo videos. Read Everpure Fusion Datasheet46Views0likes0CommentsHealthcare Sessions at Accelerate 2026
Accelerate is almost here! 🙌 Check out our special track tailored for healthcare professionals. Hear from Everpure experts about the latest trends and strategies for data management success in healthcare. If this sounds right up your alley, we’ve curated a list of must-attend breakout sessions focused on all things Healthcare. Check out these don't miss sessions: Modernizing Epic Infrastructure: Performance, Flexibility, Resilience, and Virtualization Evolving Everpure Cloud Value: A Smarter Hybrid Cloud Approach for Healthcare Predictable Imaging Economics: Powering End-to-End Solutions with Price-per-Study Edge AI in Production: Real-Time Decision-Making in Sanofi’s Cryo-EM Core Will you be joining us in person? Drop a comment below with the session you're most interested in and what you hope to learn!332Views2likes0CommentsModern Virtualization and Containers Sessions at Accelerate 2026
Accelerate 2026 is fast approaching! Explore deep dives on integrating the Everpure platform with VCF, Nutanix, Proxmox, and Kubernetes (Portworx). Learn migration roadmaps, best practices for TCO reduction, and how to build a flexible, high-performance platform for all your modern workloads. If this sounds right up your alley, we’ve curated a list of must-attend breakout sessions focused on all things modern virtualization. Check out these don’t miss sessions: Mastering VCF 9: Unified Management Meets Pure Storage Performance Workload Migrations Simplified with Everpure and Nutanix Reduce VMware cost pressure with VMs on Kubernetes (KubeVirt): Strategy and Implementation What's new with Everpure and the Virtualization Landscape Modern Virt: What's Next(iva)? The Journey to Open Source Virtualization! 🎤 Featured Speaker We are thrilled to have David Stevens (pictured on the left) sharing deep-dive insights into this special subject. Will you be joining us in person? Drop a comment below with the session you're most interested in and what you hope to learn! We can't wait to see you live in Las Vegas!495Views1like1CommentICYMI: Azure Local webinar replay now available
Missed our Azure Local webinar? Catch the replay! This is a really exciting new joint solution between Everpure and Microsoft to deliver Azure services and Hyper-V virtualization in your data center, on your favorite FlashArray, all managed through the Azure portal. The webinar explains the value of the joint solution as well as details about how it works.79Views0likes0Comments